Getting Started

Not sure where to begin? Start here.
We built this space to help you get your first 1,000 users, scale your marketing not your 100th to-do item.

The content below is hand-picked for early-stage founders, solo builders, and lean teams who want to master AI-native marketing — without wasting weeks on trial and error.

Start with the Foundation

The Ultimate Founder’s Guide to Getting Your First 1,000 Users
This two-part series gives you the blueprint we wish we had earlier — combining psychology, growth loops, and creator hacks that actually work in 2025.

Ultimate Founder’s Marketing Guide: Get Users & Grow Fast
You built something amazing. Now let’s get people to actually use it.
Ultimate Founder’s Marketing Guide: Scale Organic Content
You built something amazing. Now let’s get people to actually use it.

Understand Why Things Go Viral

What Is Viral Marketing — Really?
Before you create content, understand the why. This guide covers the psychology, mechanics, and emotional triggers behind shareable content — and how to build for it.

Viral Marketing Psychology: Strategy Guide for App Growth
Understand viral marketing psychology that built TikTok. Scientific triggers, emotional drivers & strategic frameworks for exponential app growth

Start Prepping Your Channel

How to Warm Up Your Account Before Posting
Don’t post cold. Whether it’s TikTok, Instagram, X, Reddit — warming up your accounts the right way builds early signal, reach and authority.

How to Warm Up a New TikTok or Instagram Account
Launching a new TikTok or Instagram account? Posting too soon can tank your reach. This guide breaks down a proven 7-day warm-up strategy to build algorithm trust, avoid shadowbans, and get real engagement from day one. Learn what to do (and what not to do) before your first post.

Get Tactical with the Right Formats

Now that you’re ready to create — here’s where to start based on what outcome you want:

E.g., Speaking Character Ads: For testimonials, high-trust messages, and scroll-stopping "face to camera" content, see here

Mastering AI UGC with Superscale
Follow this step-by-step guide to creating authentic AI user-generated content that converts. Learn character creation, voice selection, scripting, and optimization techniques using Superscale and ElevenLabs. Cut content costs by 90% while increasing your conversion rate.

AI UGC Hook + Demos: For showing your product in action with an authentic creator reaction, see here

How to Make Product Demo Videos That Actually Convert
How to Make Product Demo Videos That Actually Convert The most important thing after your hook and character is a demo video of your actual app. But here’s what most people get wrong: For organic content, your demo should feel like a friend showing you something cool, not a sales

More resources will follow soon on:

  • Wall of Text
  • Slideshows
  • Fast Cut Videos